The Indian IT giant Tata Consultancy Services (TCS) has been ranked among the top 100 brands in the US in a survey by a leading brand valuation firm. According to Brand Finance Chief Executive David Haigh, TCS has emerged as a dominant force in the IT services industry and is the strongest brand in the sector.
The global software major said “Brand Finance has ranked TCS as the 58th most valuable brand in the US and as one of only four global IT services companies recognized as a top 100 brand in the US, with 78.3 points, earning an AA+ rating.”
Surya Kant, President of TCS in North America, Britain and Europe, said “The ranking reflects the extent we are rooted in the US community, focused on the impact we can have for our customers and society.” The study also revealed that the company’s customer focus has been central to its success, with improving scores for brand investment and staff satisfaction.
The $16.5 billion IT behemoth has significantly invested in the US over the past year to further its business growth and brand strength.
The company has also been a top recruiter of IT services talent from the colleges in the US. TCS’ brand value grew 286 per cent from USD 2.3 billion in 2010 to USD 9.04 billion in 2016.