Indian postal department will be selling Gangajal, the water from river Ganges revered as holy by the Hindus. The bottled water will be delivered at homes across the country through online orders on India’s Post’s website.
Online market giants such as Amazon and Snapdeal are already involved in the sales of bottled Ganges water, but India Post may have the advantage of cheaper pricing. The water will be sourced from Gangotri and Rishikesh in 200 and 500 ml bottles, and has been priced between Rs 15 and Rs 35.
The first batch of bottles were sold out like hot cakes in the eastern state of West Bengal, with post offices in cities like Kolkata and Jalpaiguri quickly running out of stock.