No reality in representation of women in the entertainment industry

A majority of women think that the representation of women in the entertainment industry is far from reality, according to a survey.

A research investigating feelings of Indian women and girls about beauty has revealed how women have so many notions about their beauty and beauty standards. In India, due to low online penetration face-to-face interview was conducted instead.

67 percent of Indian women and 65 percent of Indian girls believe the media and advertising set an unrealistic standard of beauty that most women can’t ever achieve. To add to it, 68 percent of Indian women and 71 percent of girls agree very few real women and girls look like the one in advertisements, movies, and television.

The study also revealed that 75 percent of Indian women and 77 percent of Indian girls have not attended or have avoided a social engagement, work or school related activity, or did not treat a health related issue because they didn’t feel good about the way they looked.

In fact, mostly women have narrow beauty ideals as 74 percent of Indian women and 43 percent of Indian girls believe women/girls who are beautiful have greater opportunities in life.

But the fairer sex is rooting for a change. Around 67 percent of Indian women and 64 percent of Indian girls wish the media did a better job of portraying women of diverse physical attractiveness. And 72 percent of Indian women and 73 percent of Indian girls wish women and girls in advertisements, movies, television, were judged not on their looks but what they do and say instead.

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