Bollywood Actress Sonam Kapoor in Jerusalem, Israel
In the international tourism sector, India makes a formidable presence sending 8 million tourists in 2014. The number of Indian tourists has been on the rise for several years, with a 70% growth since 2008. Israel wants to tap the Indian market by engaging Indian celebrities and vegetarian food.
Bollywood star Sonam Kapoor recently visited Israel from India with the aim of promoting tourism. “Never thought of travelling Israel but after reading your amazing post this is first on my list,” responded one follower of a blog written by Indian journalist and author Aditi Mathur Kumar. The blog describes her experiences while visiting Israel last month in a very attractive light.
In 2013, the Israel Tourism Ministry opened a bureau in India and 600 Indian tour agents were brought to Israel last year for a designated conference focusing on marketing Israel to Hindu Indians who have no religious affinity to the Holy land.
During the conference, the official said “We talked to them about historical and cultural tours. Indians consume alcohol and love night life. We showed them we’re a society that is open to that. We started marketing a different kind of Israel and they were really enthusiastic.” In addition, he says, they “presented the abundance of vegetarian and vegan restaurants that are available here but not in other countries, which is a consideration for Indian tourists.”