Chinese Valentine Day : Roses lose spell on Chinese aged 30+

Love is in the air as the Chinese Valentine’s Day arrives. On the streets of Beijing, and in shopping centers, flower shops are seeing their business bloom. Like elsewhere in the world, young Chinese express their love through roses.

Data shows that people under the age of 30 are the biggest buyers of roses and that those over 30 are not so keen on the flowers.

Is that because love fades as one gets older, or is there a deeper reason behind it?.¬†Analysis reveals that China’s post-90s generation is most active in preparing for roses.

“Over 50 percent of the people that conduct searches on Taobao and Tmall to buy roses are under the age of 24. And over 90 percent are people aged below 30. They are mainly male, white collars, and students,” said Yang Qin, chief analyst, CBNData

Data also shows that people between the ages of 35 and 40 have the lowest interest in roses. They are even less enthusiastic than those in their 40s.

Yang says part of the reason for that is that romance fades after marriage. The other probable reason is that older couples are more stable financially and have additional choices besides just flowers.

“The idea of buying roses didn’t even cross my mind. We are in the age bracket of 30 to 40, our career is only half-way to the top, we are paying mortgages for our apartments in Beijing. It’s a period with the heaviest financial pressure,” said Feng Anan, legal officer.

Heavy financial pressure is one of the main contributors to China’s high divorce rate among the post-80s generation.

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